Page 158 - May 2018 - December 2018 Issue
P. 158
Closing the
Distance through
E-Burol
By Mary Ann Caritativo,
Technology Management
Black filling the room creating a Death Care and Memorial Service Company
melancholic atmosphere, the immediate that has been providing professional and
family huddled with eyes swollen from traditional memorial services to the Filipino
crying all night, heads kept bowed as if public also has it known as E-Burol the first
looking for a needle dropped on the floor. online 24-hour real time wake viewing in
The light from the candle reflecting the the Philippines. Yes, you read it right it’s free
sadness in the eyes of the people – a complimentary service to their valued
mourning. They welcome friends and client.
acquaintances with tight-lipped smiles
and speaking in hushed tone. Offering hot The name came from ‘e’ for electronic and
soup to fill the stomach as they share ‘burol’ a Filipino word for wake. Launched in
some happy memories and humble stories 2007, the idea is to connect families or
of their dearly departed. relatives living and working abroad or in far
reaches of the country to be virtually part of
The sad news already reaching a relative the wake of their departed loved ones.
working abroad. Unfortunately, due to Cameras are set-up in strategic areas inside
lacking in finance, he cannot fly home to the St. Peter chapels and are equipped with
the Philippines to be with his loved ones in fast internet to enable live-streaming. And
times of grief. Instead, he opens his since privacy is an utmost priority no one
computer and logs in to the website of a can view the service without the consent of
funeral service. After a few clicks, the the immediate family. They can only view
footage of the wake appears on his screen. the wake once they log on to St. Peter’s web
And suddenly, distance is immaterial. site and enter the correct username and
password provided to the immediate family
Thanks to technology, it changed our of the deceased. And did I mention that
course of space and time. Distance is no mourners present in the wake can also gain
longer a factor in communication and so wireless internet access in the funeral home,
are time zones. Making calls to people Isn’t it cool?
anywhere even costs nothing now. And so,
with E-Burol, Filipinos in distant places can Funeral companies have used technology to
now attend – at least virtually – the wake of make this possible, proving that innovations
someone close to their heart. do not only change the way people live but
also the way they cope with death. For
Who says that only Big Brother’s House some, this may take away the solemnity of
has a 24-hour live video streaming? Well, the occasion but for those without the
that was the first in the Philippine means to personally attend a wake, this is
entertainment industry. In the Philippine their way of joining in the mourning.
funeral industry, St. Peter a pre-need
157 | TECHNOLOGY