Page 158 - May 2018 - December 2018 Issue
P. 158

Closing the

                                                                Distance through

                                                                E-Burol



                                                                By Mary Ann Caritativo,
                                                                Technology Management




           Black filling the room creating a                     Death Care and Memorial Service Company
           melancholic atmosphere, the immediate                that has been providing professional and
           family huddled with eyes swollen from                traditional memorial services to the Filipino
           crying all night, heads kept bowed as if             public also has it known as E-Burol the first
           looking for a needle dropped on the floor.            online 24-hour real time wake viewing in
           The light from the candle reflecting the              the Philippines. Yes, you read it right it’s free
           sadness in the eyes of the people                    – a complimentary service to their valued
           mourning. They welcome friends and                   client.
           acquaintances with tight-lipped smiles
           and speaking in hushed tone. Offering hot            The name came from ‘e’ for electronic and
           soup to fill the stomach as they share                ‘burol’ a Filipino word for wake. Launched in
           some happy memories and humble stories               2007, the idea is to connect families or
           of their dearly departed.                            relatives living and working abroad or in far
                                                                reaches of the country to be virtually part of
           The sad news already reaching a relative             the wake of their departed loved ones.
           working abroad. Unfortunately, due to                Cameras are set-up in strategic areas inside
           lacking in finance, he cannot fly home to              the St. Peter chapels and are equipped with
           the Philippines to be with his loved ones in         fast internet to enable live-streaming. And
           times of grief. Instead, he opens his                since privacy is an utmost priority no one
           computer and logs in to the website of a             can view the service without the consent of
           funeral service. After a few clicks, the             the immediate family. They can only view
           footage of the wake appears on his screen.           the wake once they log on to St. Peter’s web
           And suddenly, distance is immaterial.                site and enter the correct username and
                                                                password provided to the immediate family
           Thanks to technology, it changed our                 of the deceased. And did I mention that
           course of space and time. Distance is no             mourners present in the wake can also gain
           longer a factor in communication and so              wireless internet access in the funeral home,
           are time zones. Making calls to people               Isn’t it cool?
           anywhere even costs nothing now. And so,
           with E-Burol, Filipinos in distant places can        Funeral companies have used technology to
           now attend – at least virtually – the wake of        make this possible, proving that innovations
           someone close to their heart.                        do not only change the way people live but
                                                                also the way they cope with death. For
           Who says that only Big Brother’s House               some, this may take away the solemnity of
           has a 24-hour live video streaming? Well,            the occasion but for those without the
           that was the first in the Philippine                  means to personally attend a wake, this is
           entertainment industry. In the Philippine            their way of joining in the mourning.
           funeral industry, St. Peter a pre-need





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